Digital/Online Marketing in 2015

Marketing simply means promoting something, it might be online or offline. Marketing exists since centuries when people used to do trading in the ancient age. However, the modern traditional marketing approach took place in the early 19th century, and it existed for a long period of time until the 21st century knocked the doors and the new era of marketing started, which is now called “Digital Marketing” and this is what we are going to discuss in this post as well as in the video tutorial I have created in Urdu/Hindi, in fact, I’ve created a complete course on this topic in Urdu/Hindi. All the marketing which is done through the technology today is called “Digital Marketing” and I’ll teach you most of its components in my video course in Urdu.

What Digital Marketing topics we’ll cover?

There are hundreds of topics in Digital Marketing, but I’ve selected the most popular and effective ones which are enough to understand this modern way of marketing. After you understand these topics, you’ll come to know about other components automatically. Below is the exact list of topics we’ll cover in this course:

1. Display Advertising
2. Banner Advertising
3. Email Marketing
4. Pay Per Click (PPC)
5. Cost Per Mile (CPM)
6. Cost Per Action (CPA)
7. Cost Per View (CPV)
8. Search Engine Optimization (SEO)
9. Search Engine Marketing (SEM)
10. Social Media Optimization (SMO)
11. Social Media Marketing (SMM)
12. Affiliate Marketing
13. Video Marketing
14. Mobile Marketing
15. Online Webinars
16. Blogging
17. Forums
18. Giveaways

We’ll discuss all of the above topics in this course – each with details.

What are the benefits of using Digital Marketing?

There are many benefits of using digital marketing. If you have a business, company, website/blog or just a product then you’ll definitely need to promote it, and for that you’ll have to use marketing which has now become digital or online. You can also outsource your marketing to some other company or freelancer.

The reason we use “Digital Marketing” as promotion channel is that we want to reach our targeted customers and audience which might be located in some other parts of the world, and we’ve to find them using different available tools such as Facebook, Alexa,Google Keyword tool etc. After we find our targeted users who might be interested in our product or service, it’s time to use the marketing channels such as PPC, Social Media, Search Engines, Banner Ads or any other channel to reach those customers who are interested in our product.

Some of the channels are free, However, most of the channels we use in Digital Marketing are paid. Therefore, we must have a budget to promote our services to the global customers. The budget may be higher or lower according to your own financial situation, but the important thing is to understand the process.